Here is the thing nobody in the video business wants to say out loud. A beautiful video that never runs as an ad is a very expensive screensaver. We have been shooting high end productions in Palm Beach County for over fifteen years, and the work only started making our clients real money when we stopped thinking like a production company and started thinking like an ads team.
So that is what this is. Commercial video production in Jupiter, Florida, where every frame is planned to run as a Meta ad, sit on your website, feed your Google profile, and post to your social. One shoot, four jobs. You could hire a videographer. They will not know what to shoot. We show up knowing, because we are the ones who have to make the ad work afterward.
What "video production and ad creation" actually means here
Three jobs, one team, and they do not get split up.
- Script. Before anyone touches a camera we research your market and write the hooks. The first words of every ad call out the exact customer you want. A homeowner in Jupiter with a fifteen year old roof hears something different than a property manager in West Palm Beach. We write both.
- Shoot. A production day on your best real job. Your crew, your trucks, your actual work. Cinematic cameras, gimbals, drone when the job calls for it, and direction so the owner sounds like himself instead of a hostage reading cue cards.
- Edit. Our editors cut the footage into finished ads. Hook variants, a trust building story, one clear offer. Captions burned in because most people watch with the sound off. Then we run them, watch the numbers, and recut the winners.
That last part is the difference. A production company delivers files and leaves. We deliver ads, then keep editing based on what the ad account tells us. The edit is never finished, it just gets better.
Why real footage beats everything else in your feed
Scroll Facebook in Palm Beach County for two minutes and count the contractor ads made from stock photos and a template. Now imagine a thirty second film of a real crew installing a real pool in a real Jupiter backyard, with the homeowner walking out at the end. Which one do you stop on? Which one do you trust?
The footage is the part nobody else in your market can copy. A competitor can copy your offer and undercut your price. They cannot copy your jobs, your people, or your customers saying nice things on camera. That is why the same lawn care account we filmed ran at a $14 cost per lead, put 65 leads into the pipeline in thirty days, and tracked a 6x return on ad spend in the first month. The ad looked like the work. The work is good. Done.
What a production day looks like
- Research and script. We study your reviews, your competitors, and what your best customers actually search for. Then we write the hooks and the story. You approve the plan before we book the day.
- Pick the job. Your best active project, the one that makes you proud. A finished estate in Admirals Cove says more than any office interview.
- Shoot. One full day. Owner on camera, crew working, the customer if they are willing, drone for the reveal. We direct, you keep doing your job.
- Edit. Our editors cut a full set of finished pieces. Vertical for Meta and social, wide for the website and YouTube. Hook variants so the ad account can test.
- Run and recut. The ads go live. Winners get more budget and a fresh cut. Losers get killed. Every quarter we shoot again so the feed never gets stale.
Types of video we produce
All of it filmed in Palm Beach County and the Treasure Coast, all of it built to sell.
- Meta video ads. Vertical, captioned, hook first. The main event. See how we run them.
- Brand films. The sixty to ninety second story of who you are and why the town should call you first. Lives on your homepage and your Google profile.
- Job walkthroughs and reveals. Before, during, after. Construction, landscape, pools, roofs, remodels. The transformation is the ad.
- Customer testimonials. Real customers, on their property, in their words. The most persuasive thirty seconds you will ever run.
- Drone and aerial. Estates, waterfront, commercial sites, large landscape installs. More on drone video here.
- Social content. The same shoot cut into short pieces for Instagram and Facebook so your feed stays alive between ad campaigns. How we manage it.
Your footage, our editors
Between production days, your crew shoots on their phones with our direction. A ten second clip of a tile install or a hedge going in. Our editors cut it into finished pieces, up to three a month. You get a steady stream of real content without a camera crew on every job. It is the cheapest way to keep a local brand in front of the town every single week.
Who this is for
Home service and local businesses where the work is visual and the average job is worth thousands. Landscape design, pools, custom construction, roofing, remodeling, painting, cabinetry, outdoor living. Also the businesses where trust is the whole sale: dentists, physical therapy, med spas, gyms, racquet clubs, event venues. If someone has to see it to believe it, video is your channel.
Who it is not for: anyone who wants a video "for the website" and has no plan to put money behind it. We will happily point you to a videographer. That is not what we do.
Filmed in Jupiter, Palm Beach County, and the Treasure Coast
Fourth generation Palm Beach County. We know the light on the Jupiter Inlet at seven in the morning, which streets in Palm Beach Gardens have the estates worth filming, and how to get a drone over a waterfront job in Tequesta without annoying the neighbors. We have shot from Hobe Sound to Boca Raton, on job sites, in showrooms, on the water, and on one memorable occasion, on the roof of a three story house in a Florida July. Bring water.