There are two kinds of customers. The one who does not know they need you yet, and the one typing "pool builder Palm Beach Gardens" into Google right now with a budget and a deadline. Meta finds the first one. Google Ads captures the second. A serious marketing plan in Palm Beach County runs both, because the video ads create demand and the search campaigns catch it when it turns into a search.
Google Ads management in Jupiter, Florida, for businesses that want the phone to ring from people who are already looking. Search, Performance Max, and Google Local Services Ads, built and managed by the same team that runs your Meta, your CRM, and your Google Business Profile. One system, one report, every click tracked to what it actually produced.
Three Google channels, one account plan
Search campaigns
The classic text ads at the top of the results. We build them around the terms with real buyers behind them, pulled from actual search volume and cost per click data for your trade and your towns, not a keyword list someone guessed at. Tight ad groups, negative keywords from day one so you stop paying for "pool builder jobs" and "how to build a pool yourself," and landing pages that match the search word for word.
Performance Max
Google's automated campaign type that runs across Search, YouTube, Maps, Display, and Gmail. It is only as good as the assets you feed it, which is where an agency that produces its own video has an unfair advantage. Our clients' Performance Max campaigns run on real footage of their work, so the same creative that wins on Meta wins on YouTube and Maps.
Google Local Services Ads
The Google Guaranteed listings that sit above the map and above the search ads. You pay per real lead, not per click, and Google runs a background and license check on your business before it will show you. For home service trades in Palm Beach County this is usually the cheapest lead on Google, and most contractors either have not set it up or set it up wrong and gave up. We handle the verification, the categories, the budget, the reviews that drive its ranking, and the lead disputes when a junk lead sneaks through.
What is included in Google Ads management
- Keyword research with real numbers. Volume, cost per click, and intent for every term, so the budget goes where the buyers are.
- Account build. Campaign structure, ad groups, responsive search ads, extensions, location targeting down to the neighborhoods that buy your work.
- Conversion tracking that means something. Calls, forms, and booked appointments wired through the CRM, so Google optimizes toward customers, not clicks. How the CRM side works.
- Landing pages. Built to match the search, fast on a phone, with the AI follow-up texting the lead in seconds. More on the pages.
- Weekly management. Search term reviews, negative keywords, bid and budget adjustments, ad copy tests, and a monthly call on what is working.
- Local Services Ads setup and management. Verification, profile, budget, review signals, and dispute handling.
- Video assets. Real footage from your production day feeding YouTube and Performance Max. The production side.
Why Google Ads and Meta work better together
A homeowner in Jupiter sees your video ad on Instagram in March. In May the pool finally becomes a real project and they search "pool builder Jupiter." If you are in the Local Services Ads, the search ads, and the map pack, you are the name they already recognize showing up three times on one screen. That is how a search click converts at a fraction of the cost of a cold one. Running search without the video is buying expensive clicks from strangers. Running video without the search is creating demand and handing it to whoever bought the keyword. We run both. How the Meta side works.
How a Google Ads account launches
- Audit or build. If you have an account, we audit it first. Most inherited accounts are wasting a third of the budget on search terms that will never buy. If you do not, we build from scratch.
- Tracking first. Calls, forms, and appointments wired to the CRM before a dollar runs. No tracking, no launch.
- Local Services Ads verification. Started on day one because Google's background check takes a couple of weeks.
- Launch search. Tight campaigns on the money terms, landing pages matched, AI follow-up on.
- Add Performance Max and YouTube. Once search is stable and there is real footage to feed it.
- Manage and report. Weekly optimization, monthly call, one report with Meta and Google side by side.
Who Google Ads is right for
Businesses where people search with intent and the job is worth chasing: pools, roofing, HVAC, plumbing, remodeling, custom construction, landscape, pressure washing, dental, physical therapy, med spas, legal. If your trade has an emergency version, like a roof leak or an AC out in August, search is the channel that catches it at two in the afternoon. We manage Google Ads for select accounts, usually after the Meta system is running, because the two feed each other.
Google Ads management for Jupiter, Palm Beach Gardens, West Palm Beach, and the county
Campaigns are targeted by town and by neighborhood across Jupiter, Tequesta, Juno Beach, Palm Beach Gardens, North Palm Beach, West Palm Beach, Palm Beach, Wellington, Boynton Beach, Delray Beach, Boca Raton, Hobe Sound, and Stuart. Cost per click in Palm Beach County is among the highest in Florida for home services, which is exactly why the accounts need weekly hands on them and not a set-and-forget setup from a call center.