Marketing for contractors

Contractor marketing agency in Jupiter, Florida. Built for the trades.

Landscape, pools, roofing, custom construction, remodeling, painting, home services. One team that films your jobs, runs the ads, answers the leads in seconds, and makes your Google profile compound. Flat monthly, no contract.

By Jack Bates, founder. Jupiter, Florida. Updated September 2026.

Custom construction, walkthrough ad
Roofing, neighbor ad
Lawn care, lead gen ad
Landscape design, brand film

Contractor marketing in Palm Beach County has a specific problem. The work is spectacular, the jobs are big, and the marketing is usually a website from 2016, a Facebook page the office manager posts on twice a year, and a lead form nobody checks until Thursday. Meanwhile the homeowner in Jupiter with a $60,000 backyard budget is scrolling past every one of those and hiring the guy whose truck they saw in a neighbor's driveway.

We built Bates Media to be that truck in the driveway, on every phone in the county. A contractor marketing agency in Jupiter, Florida, that does the one thing generic agencies cannot: we film your real jobs, and everything else runs on that footage. Ads, website, Google profile, social, follow-up. One system, one flat monthly, one report tracked to the dollar.

The system, for a contractor

$14cost per lead on a lawn care account, first month
65leads into one contractor pipeline in 30 days
$25,000in estimates sent in a client's first month
14 to 80Google reviews for a pool builder, now booked without ads

Trades we work with in Palm Beach County

Bates Media filming a roofing crew on a job in Palm Beach County Landscape contractor crew filmed on site in Jupiter, Florida Landscape design crew on a production day with Bates Media

Why contractors get burned by agencies, and what we do differently

Half our client list has been burned before. The pattern is always the same. An agency three time zones away, generic creative, a report full of impressions, and a lead form that fills up with tire kickers nobody calls back. The lead was never the problem. The creative was generic and the response was slow.

So we fix both. The creative is your real job, filmed by us, which no competitor can copy. The response is a text in seconds, every time, even at nine on a Saturday night. And the whole thing is visible: you see the ad account, the pipeline, and the report. If the numbers are not there, you will see that too, and so will we, and we will fix it. We are in Jupiter. Jack answers his own phone.

What it costs, honestly

Flat monthly, no percentage of your ad spend, month to month with no long contract. The video is why the number is what it is. Ads management alone runs seven or eight hundred dollars anywhere, and it does not include a camera crew on your job every quarter. We do not put the sheet on the website, but you get the full pricing before the call, and the investment is the same whether your ad budget is $30 a day or $300. Say the word and we go.

Contractor marketing across Jupiter and Palm Beach County

Home base is Jupiter. We work with contractors in Tequesta, Juno Beach, Palm Beach Gardens, North Palm Beach, West Palm Beach, Palm Beach, Wellington, Lake Worth Beach, Boynton Beach, Delray Beach, Boca Raton, and up the coast to Hobe Sound and Stuart. Fourth generation Palm Beach County, shooting here for over fifteen years. We know which neighborhoods buy what, from Jupiter Farms acreage to the estates in Admirals Cove and the equestrian properties in Wellington, and the ads are targeted that way.

Questions people ask

How much does contractor marketing cost?

Flat monthly, no percentage of ad spend, no long contract. One plan that includes the quarterly shoot, the ads, the follow-up, and the tracking, with a menu of add-ons like Google Ads, local search, social, and websites. You get the full pricing sheet before the call.

Does Facebook advertising work for contractors?

When the ad is a real job and the lead gets answered in seconds, yes. A lawn care company ran at a $14 cost per lead and put 65 leads in the pipeline in 30 days. When the ad is a stock photo and the lead sits until Thursday, no. The channel is fine. The execution is usually the problem.

What is the best marketing for a landscaping or pool company?

Video of the finished work, shot from the ground and the air, run as Meta ads to the neighborhoods that buy that kind of job, with a Google profile full of reviews to close the search afterward. The transformation is the ad, and those trades have the best transformations in the county.

How fast can a contractor start getting leads?

If you have decent footage already, ads can be live inside two weeks and leads start the first week. With a production day first, the first ads are usually live inside a month. Local Services Ads can produce leads even faster while the rest builds.

Do I need to be on camera?

It helps and we make it painless, but no. Some of the best performing contractor ads are the crew, the work, and the customer, with no owner in the frame.

Do you only work with contractors?

Contractors and home services are the core, because the work is visual and the jobs are big. We also run the same system for dentists, physical therapists, med spas, gyms, racquet clubs, and venues, anywhere trust is the whole sale.

Where we work

Based in Jupiter. On jobs across Palm Beach County and the Treasure Coast: Jupiter, Tequesta, Juno Beach, Palm Beach Gardens, North Palm Beach, Hobe Sound, Jupiter Farms, West Palm Beach, Palm Beach, Wellington, Lake Worth Beach, Boynton Beach, Delray Beach, Boca Raton, Stuart.

See the system on a contractor account

On the call we open a real contractor's ad account and pipeline and walk you through the numbers for your trade. Fifteen minutes and you will know.

Book a call with Jack